Arshad Iqbal

IT Service Delivery Consultant

Ecommerce Growth Strategist

Tech-Enabled Business Coach

Ecommerce

August 4, 2025 PPC Trends 2024: AI-Driven Ads, Google Ads Automation, Privacy Shifts and Actionable Paid Search Strategies

Summary *AI in advertising* is learning signals in real time to optimize bids and creatives. **Google Ads automation** simplifies campaign…

August 2, 2025 Ecommerce Content Marketing Strategy: A 2024 Guide to Boost Organic Traffic, Engagement, and Sales

Summary An ecommerce content marketing strategy drives organic traffic, boosts conversions, and strengthens brand trust. 2024 trends include short-form video…

July 31, 2025 TikTok Marketing for E-Commerce: The Ultimate 2024 Playbook for Short-Form Video, Live Shopping, and Sales Growth

Summary *TikTok marketing for e-commerce* offers algorithm-driven discovery for rapid engagement and impulse purchases. *Short-form video strategies* are crucial—under 60…

July 30, 2025 Email Segmentation Strategies for E-commerce: A Step-by-Step Guide to Boost Engagement

Summary * Email segmentation allows marketers to send highly targeted campaigns based on subscriber behavior. * Benefits include higher open…