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August 4, 2025 PPC Trends 2024: AI-Driven Ads, Google Ads Automation, Privacy Shifts and Actionable Paid Search Strategies

Summary *AI in advertising* is learning signals in real time to optimize bids and creatives. **Google Ads automation** simplifies campaign…

August 3, 2025 How to Recover Lost Sales with Abandoned Cart Recovery

Summary Abandoned cart recovery re-engages shoppers who left items behind. Up to 70% of carts are abandoned, equating to over…

August 2, 2025 Ecommerce Content Marketing Strategy: A 2024 Guide to Boost Organic Traffic, Engagement, and Sales

Summary An ecommerce content marketing strategy drives organic traffic, boosts conversions, and strengthens brand trust. 2024 trends include short-form video…

August 1, 2025 Influencer Marketing Trends 2024: Key Shifts, Tactics & Metrics Every Brand Needs

Summary *Influencer Marketing Trends 2024:* *Key shifts* in how brands and creators collaborate as the market surpasses $24 billion and…