Overview:
Scaling an e-commerce business requires a strategic balance of technology, marketing, customer experience, and data-driven decisions. I specialize in designing and executing e-commerce growth strategies that boost traffic, maximize conversions, and drive sustainable revenue.
Role & Responsibilities:
Conducted e-commerce audits to identify bottlenecks in user experience, product presentation, and checkout processes.
Developed customized growth roadmaps including SEO, paid ads, email marketing, and loyalty programs.
Optimized Shopify, WooCommerce, and Amazon stores for mobile-first shopping and fast-loading experiences.
Launched strategic ad campaigns across Facebook, Google, and TikTok to drive targeted traffic.
Implemented CRO (Conversion Rate Optimization) tactics like A/B testing, urgency triggers, and optimized product pages.
Set up analytics dashboards to track KPIs like conversion rates, cart abandonment, customer LTV (lifetime value), and ROAS (return on ad spend).
Key Achievements:
Helped scale an e-commerce store’s monthly revenue by 3X within 9 months through multi-channel strategies.
Increased average order value (AOV) by 28% by introducing upselling, bundling, and loyalty programs.
Achieved 5.5x ROAS (return on ad spend) through targeted performance marketing campaigns.
Reduced cart abandonment rate by 20% with better checkout flow and trust-building elements.
Tools & Platforms:
E-commerce Platforms: Shopify, WooCommerce, Etsy, Amazon FBA
Marketing Tools: Klaviyo, Mailchimp, Facebook Ads Manager, Google Ads
CRO Tools: Hotjar, Optimizely, Crazy Egg
Analytics: Google Analytics 4, Shopify Analytics, Triple Whale
Approach to Ecommerce Growth:
I believe e-commerce growth isn’t just about more traffic — it’s about better experiences, smarter data use, and stronger customer relationships.
My strategy is to build scalable systems that generate consistent growth without compromising brand integrity.
Result:
Through my focused and scalable growth strategies, I have empowered brands to not only increase their sales but also build loyal customer communities that drive long-term success.