Overview:
A successful product launch requires precision planning, cross-functional collaboration, and market-driven strategies. I specialize in designing and executing product launch plans that create maximum impact, drive customer excitement, and ensure smooth go-to-market execution.
Role & Responsibilities:
Led the end-to-end planning and execution of product launches across multiple platforms (web, social media, e-commerce).
Developed comprehensive launch strategies including pre-launch, launch, and post-launch activities.
Coordinated with product development, marketing, sales, and customer support teams to ensure alignment and readiness.
Created launch calendars, content plans, promotional offers, and influencer outreach strategies.
Analyzed market trends and competitor launches to position products effectively.
Set up tracking mechanisms to monitor launch KPIs and gather customer feedback for future improvements.
Key Achievements:
Achieved 150% of target sales within the first month of multiple product launches.
Increased pre-launch signups and waiting lists by over 40% through strategic teaser campaigns.
Improved time-to-market by 20% through efficient internal launch coordination and agile adjustments.
Built strong customer anticipation with effective storytelling, leading to better product adoption rates.
Tools & Platforms:
Project Management: Asana, ClickUp, Trello
Marketing Automation: HubSpot, Klaviyo, Mailchimp
Analytics: Google Analytics, Hotjar, Shopify Analytics
Collaboration: Slack, Notion, Google Workspace
Approach to Product Launch Planning:
For me, a product launch is more than a one-time event — it’s a journey that starts before the launch and continues after it.
I focus on building momentum, crafting a memorable customer experience, and creating systems that allow businesses to learn and grow after every launch.
Result:
Through structured planning and innovative launch strategies, I have helped brands make bold market entries, build loyal customer bases, and generate significant buzz in highly competitive industries.