Arshad Iqbal

IT Service Delivery Consultant

Ecommerce Growth Strategist

Tech-Enabled Business Coach

Arshad Iqbal

IT Service Delivery Consultant

Ecommerce Growth Strategist

Tech-Enabled Business Coach

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Ecommerce Growth

Overview:
Scaling an e-commerce business requires a strategic balance of technology, marketing, customer experience, and data-driven decisions. I specialize in designing and executing e-commerce growth strategies that boost traffic, maximize conversions, and drive sustainable revenue.

Role & Responsibilities:

  • Conducted e-commerce audits to identify bottlenecks in user experience, product presentation, and checkout processes.

  • Developed customized growth roadmaps including SEO, paid ads, email marketing, and loyalty programs.

  • Optimized Shopify, WooCommerce, and Amazon stores for mobile-first shopping and fast-loading experiences.

  • Launched strategic ad campaigns across Facebook, Google, and TikTok to drive targeted traffic.

  • Implemented CRO (Conversion Rate Optimization) tactics like A/B testing, urgency triggers, and optimized product pages.

  • Set up analytics dashboards to track KPIs like conversion rates, cart abandonment, customer LTV (lifetime value), and ROAS (return on ad spend).

Key Achievements:

  • Helped scale an e-commerce store’s monthly revenue by 3X within 9 months through multi-channel strategies.

  • Increased average order value (AOV) by 28% by introducing upselling, bundling, and loyalty programs.

  • Achieved 5.5x ROAS (return on ad spend) through targeted performance marketing campaigns.

  • Reduced cart abandonment rate by 20% with better checkout flow and trust-building elements.

Tools & Platforms:

  • E-commerce Platforms: Shopify, WooCommerce, Etsy, Amazon FBA

  • Marketing Tools: Klaviyo, Mailchimp, Facebook Ads Manager, Google Ads

  • CRO Tools: Hotjar, Optimizely, Crazy Egg

  • Analytics: Google Analytics 4, Shopify Analytics, Triple Whale

Approach to Ecommerce Growth:
I believe e-commerce growth isn’t just about more traffic — it’s about better experiences, smarter data use, and stronger customer relationships.
My strategy is to build scalable systems that generate consistent growth without compromising brand integrity.

Result:
Through my focused and scalable growth strategies, I have empowered brands to not only increase their sales but also build loyal customer communities that drive long-term success.