Overview:
A successful product launch requires precision planning, cross-functional collaboration, and market-driven strategies. I specialize in designing and executing product launch plans that create maximum impact, drive customer excitement, and ensure smooth go-to-market execution.
Role & Responsibilities:
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Led the end-to-end planning and execution of product launches across multiple platforms (web, social media, e-commerce).
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Developed comprehensive launch strategies including pre-launch, launch, and post-launch activities.
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Coordinated with product development, marketing, sales, and customer support teams to ensure alignment and readiness.
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Created launch calendars, content plans, promotional offers, and influencer outreach strategies.
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Analyzed market trends and competitor launches to position products effectively.
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Set up tracking mechanisms to monitor launch KPIs and gather customer feedback for future improvements.
Key Achievements:
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Achieved 150% of target sales within the first month of multiple product launches.
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Increased pre-launch signups and waiting lists by over 40% through strategic teaser campaigns.
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Improved time-to-market by 20% through efficient internal launch coordination and agile adjustments.
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Built strong customer anticipation with effective storytelling, leading to better product adoption rates.
Tools & Platforms:
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Project Management: Asana, ClickUp, Trello
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Marketing Automation: HubSpot, Klaviyo, Mailchimp
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Analytics: Google Analytics, Hotjar, Shopify Analytics
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Collaboration: Slack, Notion, Google Workspace
Approach to Product Launch Planning:
For me, a product launch is more than a one-time event — it’s a journey that starts before the launch and continues after it.
I focus on building momentum, crafting a memorable customer experience, and creating systems that allow businesses to learn and grow after every launch.
Result:
Through structured planning and innovative launch strategies, I have helped brands make bold market entries, build loyal customer bases, and generate significant buzz in highly competitive industries.